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Savannah Sanchez – TikTok Ads Course Download

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Savannah Sanchez – TikTok Ads Course Download

I’ve been helping top eCommerce brands with their TikTok media buying and ad creative strategies since April 2020. I have quickly established myself as one of the most sought-after experts for TikTok advertising. The Social Savannah is an official TikTok Agency Partner.

⇒ Learn From The Top eCommerce TikTok Media Buyer
My TikTok Ads strategies has been featured in the official TikTok For Business social channels. I have built my Twitter and Instagram following off of sharing my TikTok ad tips and tricks!

Brands I have worked with for TikTok media buying and/or creatives: BlendJet, Casely, Fabletics, Fernish, Gainful, Jones Road, Lalabu, Our Place, Outer Aisle, Perfy, Popsa, Miracle Sheets, Skinny Mixes, Snow Teeth Whitening, Sugar Bear Hair, Teema Towels, The Essence Vault, Topicals, Thrive Market, Wandering Bear, Verb + more.

♦ Course Structure

  • Ads Manager Walk-Throughs
  • Calculator Tutorials
  • Presentations
  • Whiteboard Sessions
  • Fireside Chats
  • Editing Tutorials

♦ Contents

  • Introduction
    • What to expect in this course.
    • How the iOS14.5 change in April 2021 had an effect on paid social advertising & why advertising on TikTok is the best platform for advertisers in 2022.
    • Which industries/products perform the best on TikTok ads.
  • Course Introduction
    1 min
  • Why Advertise On TikTok?
    3 mins
  • Which Industries Perform Best On TikTok?
    6 mins
  • Determining Budgets & Seasoning The Pixel
    • The most important step to seeing great results with your TikTok ads.
    • Explaining the funnel and where to start to get the best-seasoned pixel.
    • Introduction to the “Rule of 50.”
    • See how much budget you need to optimize lower-level funnel events.
    • How much budget do you need to get out of the learning phase.
    • How long it will take you to optimize for each event in the funnel.
    • My proven formula to determine the best TikTok daily budget based on your metrics
    • Sharing tricks and tips to help with your ad conversion rate.
    • Cost per add to cart/initiate checkout/purchase estimator
    • Weekly metrics calculator.
    • Take a look at the pixel events firing in some of my TikTok ad accounts.
    • I show you how to get into your analytics for Ads Manager.
    • Learn how to tell if your events are firing properly.
  • How To Season The Pixel
    6 mins
  • Determining Your Budget
    23 mins
  • Calculator For Seasoning The Pixel & Determining Budgets
    32 mins
  • Analyzing Conversion Events in TikTok Ads Manager
    8 mins
  • Account Structure & Building In Ads Manager
    • My simple but very effective TikTok ads set-up.
    • See how I use my Google Sheet calculator to structure my campaigns and how that structure evolves over time.
    • Launching your campaigns, ad sets, and ads.
    • Setting up the TikTok Pixel
    • Tips and tricks on how to best set up your ad sets.
    • How many ad sets and ads to have live at one time.
    • How to utilize interest stacks + targeting expansion.
    • Introduction to lookalike audiences.
    • Learn a secret tool I use when switching from add to cart to initiate checkout.
    • How long to run your ad sets.
    • Should you have all of your spark ads in one place?
    • Should you delete ads that have already run?
    • How many ads can you have per ad set?
    • Are retargeting ads on TikTok effective?
    • Can you run TikTok ad campaigns for organic follower growth?
    • How I would set up a brand new eCommerce account on TikTok
    • Recommendations for: audiences to start with, number or creatives, conversion best practices.
    • Should you do campaign budget optimization?
    • How to name your ad groups.
    • For placements should you choose TikTok, Buzzfeed, Pangle, or all three?
    • Is keeping user comments enabled helpful?
    • Should you allow users to be able to download your ads?
    • What is automated creative optimization?
    • Which audiences to target?
    • Should you add in recommended interests from Tik Tok?
    • How often to check your ad sets?
    • Should you add in behavioral targeting?
    • What picture and handle to use for your custom identity.
    • Single ads vs. collection ads.
    • What to put as your ad captions.
    • Is broad or narrow targeting the best route to go?
    • Should you target users under 25?
    • Male or female targeting or both?
    • How to create the best lookalike audiences and what that means.
    • See how simple it is to create your first lookalike and custom audiences.
  • Default TikTok Account Structure
    16 mins
  • The Ideal Account Structure And How It Evolves Over Time
    32 mins
  • Setting Up The TikTok Pixel
    5 mins
  • Watch Me Build A New Campaign
    28 mins
  • The Best Audiences To Target
    2 mins
  • How To Build Custom & Lookalike Audiences
    4 mins
  • How To Launch An Ad Campaign To Grow TikTok Followers
    5 mins
  • How To Moderate TikTok Ad Comments
    4 mins
  • Optimizing & Scaling
    • How to interpret the data in your TikTok ads manager.
    • What metrics do I care about? Cost per click? CPA? Click-Through Rate?
    • Order of importance of metrics on how to know if your ad is performing well.
    • What your TikTok ROAS means.
    • What metrics should I expect?
    • Deep dive into metrics and which are the best to evaluate how I am reaching my target audience.
    • What is a good CPM?
    • What is the source of truth for TikTok ad performance?
    • Should I use Google Analytics to measure TikTok ad performance?
    • Which bidding strategy is the most effective?
    • Learn the number one reason why TikTok stops spending your budget.
    • Will limitations on the audience selection/bidding help or hinder reaching your daily ad budget?
    • Should you go back to add-to-cart optimization?
    • How much money does your ad need to spend before you kill it?
    • Should you kill an entire ad set?
    • Tips and tricks like make your existing ads perform even better
    • How to use your old creatives as a basis for new winning ads.
  • Interpreting Data & Scaling
    43 mins
  • Lowest Cost vs. Value Optimization
    3 mins
  • How To Set Up Value Optimization
    3 mins
  • Should I Use Campaign Budget Optimization?
    2 mins
  • What To Do If Ad Sets Stop Spending
    3 mins
  • When To Kill An Ad / Ad Set
    4 mins
  • Your Have A Winning Ad! What To Do Next?
    3 mins
  • Attribution & Reporting
    • What 3rd party tools do I use to measure TikTok ad performance
    • How TikTok measures attribution in their dashboard
    • Changes on the horizon to TikTok’s attribution
    • Post-purchase survey attribution with Enquire
    • Server-side tracking attribution
    • How to attribute TikTok sales in TripleWhale
    • How to do TikTok reporting in TripleWhale
    • How to create reports in TikTok Ads Manager
  • How To Measure TikTok Performance
    13 mins
  • Post-Purchase Survey Attribution with Enquire
    12 mins
  • Attribution & Reporting with TripleWhale
    23 mins
  • Running Reports in TikTok Ads Manager
    3 mins
  • TikTok Ad Creatives
    • All of my tips and tricks for shooting great TikTok ads
    • Ad creative do’s and don’ts
    • High-performing TikTok ad formulas
    • Hooks you can test for your TikTok ads
    • What tools and software do I use to edit
    • How to film TikTok ad UGC
    • Launching new creatives in your ad account
    • How to do creative testing in TikTok ads manager
    • How to select music for your ads and libraries I rely on
    • How to get inspired for your TikTok ad creative
    • What to put as your ad caption
  • TikTok Ad Creative Best Practices
    7 mins
  • How To Film & Edit for TikTok Ads
    38 mins
  • Ad Creative Hooks You Need To Test
    24 mins
  • Launching New Creative In Your Ad Account
    2 mins
  • How To Go About Creative Testing
    5 mins
  • Selecting Music for TikTok Ads
    3 mins
  • Learning From The Top Brands on TikTok
    4 mins
  • Ad Creative Do’s and Don’ts
    4 mins
  • Captions For Your TikTok Ads
    2 mins
  • Ad Creative Tutorials
    • How I edit TikTok ad creatives using the CapCut app
    • How I edit TikTok ad creatives using Instagram Reels
    • Tips for the models that are staring in the ads
    • How to shoot and frame TikTok ads
    • Selecting the right environment for filming TikTok ads
  • TikTok Ad Editing Tutorial in CapCut & Reels
    6 mins
  • How To Utilize Native TikTok Effects
    2 mins
  • TikTok Ads Filming Tips: The Framing
    2 mins
  • TikTok Ads Filming Tips: The Environment
    3 mins
  • TikTok Ads Filming Tips: The Model
    1 min
  • Working With TikTok Creators
    • My process for selecting TikTok ad creators
    • Ranges for what TikTok ad creators charge
    • How I search for new creators and what I look for
    • 3rd party platforms I use to source creators
    • Introduction to #paid and the TikTok Creator Marketplace
    • Guide & Brief for working with TikTok creators
  • Finding Good Creators, Contacting Them, and Pricing
    4 mins
  • How I Source For Content Creators On #paid
    16 mins
  • Working with TikTok Creators Guide & Brief
    13.3 MB
  • Spark Ads
    • Introduction to TikTok Spark Ads
    • How I use Spark Ads in my ad accounts
    • What the benefits are of spark ads
    • Running spark ads from the creator account vs the brand account
    • Instructions for generating the authorization for spark ads
    • How to launch spark ads in your ad account
  • What Are Spark Ads & How Do I Utilize Them?
    5 mins
  • How To Launch Spark Ads In Your Ad Account
    8 mins

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