What You Get:
A PLAN THAT YOU CAN FOLLOW FROM CART OPEN TO CLOSE:
- An email sequence cheat sheet for at-a-glance planning
- The 6-Figure Sales Page Template (people have been asking if they could buy my template for YEARS…now you can!)
- The Email Sequence Swipe File—say ‘bye to email sequence overwhelm! I’m giving you TWO FULL PROMO SEQUENCES to swipe and make your own
- Sales Page Prep Sheet-a workbook to get you ready to build out the money maker
- The Pattern Interrupt Cart Close Email Video Lesson that gets your subscribers to sit up and take notice right at the end
- And introducing, my brand-spanking-new, TRELLO Board Launch Copy PlaN
6-Figure Sales Page Template & Prep Workbook: You can (and are!) committed to your course launch and you’re ready to rip off the band-aid. You know what you need to do, you just need the detailed plan to do it. File Size: 1.10 GB
Tarzan Kay – The Copy Kit
Imagine writing sales-worthy launch copy all by yourself (without kicking and screaming as you go)
You understand the importance of copy and copywriting for your business. You know that there’s an outrageous amount of writing that you need to do now that you have a course to sell to the world.
It can feel really overwhelming. Like standing in the middle of a crowded indoor concert venue and not knowing how you’re going to make it to the bathroom through the sea of people surrounding you, overwhelming.
I’ve pulled together my favourite copy swipes, mini-training videos and more to help you become the BEST copywriter for your business.
If you find yourself ready to launch a course but overwhelmed by the content and copy bits and pieces of it all. You’re in luck:
A Jetpack For Your Next Launch, including the Copy Swipe Library, Video Masterclass, & Launch Planning Trello Board
6-Figure Sales Page Template & Prep Workbook: You can (and are!) committed to your course launch and you’re ready to rip off the band-aid. You know what you need to do, you just need the detailed plan to do it.
Email Sequence Cheat Sheet: It IS possible to write snappy copy from swipes. Copy that represents YOU and helps you feel confident and really proud of what you’re offering to your audience.
Promo Email Swipe File:I know, I know. Everyone wants to hire a copywriter but here’s the what of the WHUT: no copywriter is going to be able to find your voice for you! You find your voice by actually writing. These swipes will get you started!
The Cart Close Email Training + Template: Ever find yourself totally just done with someone else’s launch because it’s all just too much to even consume? I’ll share what to do at the END of your launch, to keep prospects engaged.
Launch Planning Trello Board: It’s the roadmap! Every piece of copy for your launch, laid out in Trello. THE project management tool for keeping track of all the copy that needs to be written. Please note: this does not include ALL the copy—it’s a plan to keep you on track.
A New Way Of Launching: CLCK is a more do-able style of launching that respects the type of tactics and number of emails you’re personally comfortable sending. Let’s create a world where launching is fun and everybody wins!“Tarzan always over-delivers and has a knack for drawing together powerful, soul-driven people. She always makes you feel welcomed and genuinely supported, which goes a long way with me. Sometimes it’s just knowing that someone is really in your corner that makes you want to ACTUALLY implement on the great advice they give you!”
AMANDA BOLGERThe copy kit to end all copy kits! Because you already know how much work goes into a launch and you are eager to find a few shortcuts and copy hacks that will make all the difference in your first launch.Get immediately download Tarzan Kay – The Copy KitA PLAN THAT YOU CAN FOLLOW FROM CART OPEN TO CLOSE:
•An email sequence cheat sheet for at-a-glance planning
•The 6-Figure Sales Page Template (people have been asking if they could buy my template for YEARS…now you can!)
•The Email Sequence Swipe File—say ‘bye to email sequence overwhelm! I’m giving you TWO FULL PROMO SEQUENCES to swipe and make your own
•Sales Page Prep Sheet-a workbook to get you ready to build out the money maker
•The Pattern Interrupt Cart Close Email Video Lesson that gets your subscribers to sit up and take notice right at the end
•And introducing, my brand-spanking-new, TRELLO Board Launch Copy Plan
HERE’S A PEEK BEHIND THE CURTAIN
EMAIL SEQUENCE CHEAT SHEET
SALES PAGE PREP WORKBOOK
6-FIGURE SALES PAGE TEMPLATE
EMAIL PROMO SEQUENCE SWIPE
PATTERN INTERRUPT CART CLOSE EMAIL
TRELLO BOARD LAUNCH COPY PLAN
CLCK is the “wow! I can handle this” course launch copy solution
CLCK offers unique swipes for days! They’re unlike any swipes on the market right now, full of stories, example bullets, exciting layouts and a whole new style of marketing
CLCK will help you bake your mission and values into every piece of content you create (without having to fake “expert status”)
BONUS #1: THE PERFECT BONUS STACK
Who wants a big boring stack of PDF bonuses?? No one! In this short training, you’ll learn how to plan a tantalizing bonus stack for your launch that’s the perfect mix of access, accountability and implementation-based extras.
BONUS #2: HOW TO USE MYERS-BRIGGS PERSONALITY TYPE
TO CONNECT WITH YOUR SUBSCRIBERS
Join Tarzan and Jessica Butts as we deconstruct Myers-Briggs types and use them to write scintillating copy your audience can’t get enough of.
BONUS #3: HOW TO SET UP YOUR PROMO EMAILS FOR EASY
UPLOADING BY YOUR VA
An easier-than-Betty-Crocker-cake 15-minute video tutorial on how to set up your emails in a Google doc so you can see your entire email stack at a glance—reducing overwhelm and confusion for you (and your team, if you have one!)
BONUS #4: PLAN YOUR LAUNCH CALENDAR
Want to know what a soup-to-nuts launch looks like, all planned out on a calendar? Check out mine! You’ll also get your own printable planner, plus a video tutorial on what to leave out and what to add in, according to your launch experience.
How would you feel if you had an IMMACULATE plan (think Trello Board that makes you weep tears of relief, immaculate) for your Course Launch Copy?
You sit down at your desk, click a few links, and VOILA! Your Course Launch Trello Board appears and you start typing away, confident this is the right first step to getting your launch copy dialed in.
You don’t miss a beat. You know just what to do.
You’re not frantic or worried about how you’ll ever get those 1000 tasks done, you’re simply taking it one step at a time.
Carrying water, chopping wood.
Plus, the hard work? It takes time, let’s be real, but The Course Launch Copy Kit will be a foundation to support you as you go and the feeling of a launch copy avalanche disappears.
Sounds too good to be true, right?
But I assure you, it’s not!
It’s gonna be amazing!
There’s so much actionable content to get you going. So many real-life examples to help you as you look around your copy plan and think “WOW! This is a lot of copy! WAIT! I can actually handle this!”
Successful course launches stem from sending a lot of emails. It’s part of their DNA.
Over the course of the last five years I’ve learned, failed, succeeded, learned, failed, succeeded, learned and succeeded. (And failed some more – it turns out that’s how we learn!)
Woo-wee! What a ride.
Get immediately download Tarzan Kay – The Copy Kit
HERE’S WHAT I KNOW TO BE TRUE
You’re not a dabbler, you have industry experience and you’ve spent money on courses. After all the time and investment, you’re more than willing to invest if it’s coming to create even a few inches more ease.
You’re looking to rip the band-aid off as you launch your course for the first time.
You want a plan that you can feel confident (and comfortable) executing.
(Who am I to tell you what you want, but if you’re here this is my best guess…)
The Copy Launch Course Kit is the assist you need to get up and running.
Right now the marketplace can be really weird.
It can make you feel like you have to sacrifice your integrity to get more sales. It can make it seem like false scarcity is the only way to sell.
I share this “bullshit detection” with you, but the truth is you already have it. You’re a walking bullshit detector and so are you potential customers.
My mission is to offer services and products that make you feel really good about what you’re putting out into the world.
The more you lead with respect for the customer, the more success your stories and copy will land and the more your bottom line will increase. The best marketing makes you feel good. It’s idea-sharing at its finest.
It’s leadership in the marketplace.
Sure, it’s a slow build and a slow burn, but you have to start somewhere and that somewhere is here:
The COURSE LAUNCH COPY KIT