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Agency Growth SOP Toolkit FREE DOWNLOAD

Agency Growth SOP Toolkit – Massively grow your agency with digital marketing SOPs.

The Agency Growth SOP Toolkit is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow your marketing agency.

Here’s what’s inside the Agency Growth SOP Toolkit:

Productized Service SOPs [14]

  • Create High-Converting Landing Pages
    Create a high-converting, fully functional, and tested landing page for your lead generation campaigns.
  • Structure, Run and Analyze A/B Tests on a Website
    Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.
  • Create Incredible DataStudio Marketing Dashboards
    Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business.
  • Develop a Social Media Calendar
    Create a social media calendar to help you plan and track your business’ social media activity and never again ask “Hey guys, what goes on Facebook today?”
  • Develop a Content Marketing Calendar
    Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
  • Design High-Converting Sales Funnels
    Map your sales funnel in no time with this funnel design tool. Plan from scratch, find growth opportunities, share it with your team or your clients.
  • Implementing and Analyzing Heatmaps On Any Website
    Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site.
  • Performing On-Page Optimization
    Optimize each page and blog post on your website to be easily found on search engines.
  • Speeding up a WordPress Website
    Optimize your current WordPress setup and content for faster page load times.
  • Setup Google Analytics on a Website
    Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
  • Setup Facebook, Google, Pinterest, and Twitter tracking
    Perfectly track leads, page views, button clicks, signups, purchases or any other event, using any platform’s conversion tracking pixel.
  • Launch the Perfect Lead Generation Campaign
    Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.
  • Launch Link Building Campaigns for Existing Content
    Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
  • Plan and Launch Effective Facebook Ads Campaigns
    Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.

Client Onboarding SOPs [12]​

  • Verifying ownership of domain in Facebook Business Manager
    Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can run ads.
  • Configuring Facebook Ads conversion events
    Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.
  • Creating a Facebook Ads Account With Business Manager
    Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.
  • Give and Request Facebook Ads Business Manager Access
    Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
  • Install the Facebook Pixel on Any Website
    How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.
  • Setup Facebook, Google, Pinterest, and Twitter tracking
    Perfectly track leads, page views, button clicks, signups, purchases or any other event, using any platform’s conversion tracking pixel.
  • Set Up Facebook Conversion Tracking
    Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook’s pixel conversion tracking.
  • Give and Request Google Ads Access
    Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.
  • Set Up Google Ads Conversion Tracking
    Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
  • Set Up Conversion Goals in Google Analytics
    Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Google Analytics, and audit it to make sure that it is working as intended.
  • Add Google Tag Manager to Any Website
    How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site.
  • Set Up an A/B Testing Tool on Any Website
    Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.

Reverse-Engineering SOPs [5]

  • Reverse Engineer Email Marketing Strategies
    Get hold of competitor’s emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
  • Reverse Engineer Facebook Ads Strategies
    Perform an in-depth analysis competitors’ Facebook Ads strategies. Discover their campaign structure, goals, and audiences.
  • Reverse Engineer Google Ads Strategies
    Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
  • Reverse Engineer Competitor Traffic Sources
    Discover competitor’s traffic sources data and summarize your findings into an audit report.
  • Reverse Engineer SEO Strategies
    Discover a competitors’ most important organic keywords and analyze how well they’re working for them.
  • Reverse Engineer Email Marketing Strategies
    Get hold of competitor’s emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.

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Templates [10]

  • Landing Page Briefing Template
    Use this detailed template to request new landing pages from your designers. When they’re done, go through the included 24-step checklist to make sure that it’s ready to go.
  • Split Test Reporting & Analysis Template
    Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you’ve been running on your business.
  • Social Media Calendar Template
    Create a bulletproof social media calendar for Facebook, Instagram, Twitter, YouTube, and Pinterest and never worry about what to post on any given day.
  • Editorial Calendar Planner
    A simple template that will allow you to strategically plan and brainstorm your content initiatives across your organization and make sure they remain relevant and are delivered on time.
  • Visual Funnel Designer Tool
    Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.
  • Google Ads Manager Account Structure Design Tool
    Tweak this visual template to design and share the perfect structure to manage user access for your Google Ads accounts.
  • Facebook Ads Campaign Planner
    Plan how your Facebook Ads campaign will look like, afterward send it to someone to implement it in Ads Manager for you (or do it yourself.)
  • Facebook Ads Account Structure Design Tool
    Edit this visual template to perfectly design a complete blueprint of how your Facebook Ad Account will look like.
  • Google Analytics Conversion Tracking Flowchart
    An extremely easy to follow flowchart that will quickly lead you to the most efficient and accurate way of tracking your Google Analytics goals.
  • Landing Page Briefing Template
    Use this detailed template to request new landing pages from your designers. When they’re done, go through the included 24-step checklist to make sure that it’s ready to go.
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