Business For Authors – How To Be An Author Entrepreneur.
In the book, you will learn:
Part 1: From Author To Entrepreneur
The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?
Part 2: Products and Services
How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.
Part 3: Employees, Suppliers and Contractors
The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.
Part 4: Customers
In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.
Part 5: Sales and Distribution
How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”” do you need them? Plus/ your options for pricing.
Part 6: Marketing
Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.
Part 7: Financials
Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.
Part 8: Strategy and Planning
Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus/ looking after yourself.
Part 9: Next Steps
Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps.