Digital Marketing & SEO Training (beginner to advanced) 2021 – Free Download

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Digital Marketing and SEO Training (Beginner to Advanced) 2021 – Free Download
Learn how to do digital marketing, SEO, pay per click, social media, content marketing, video ads, email marketing, blogging.

What you will learn
In-depth knowledge of digital marketing and SEO
Become a high-end digital marketing specialist / manager
What is digital marketing
Scope of digital marketing
Digital Marketing Terminology
Google updates
Social media marketing
Basic websites and web design
Create a WordPress site
SEO (Search Engine Optimization) – An Overview, Why It’s Necessary & How It Works
SEO components
On-page and off-page SEO factors
Technical content and SEO
Key elements of technical referencing
Title tags and meta tags, header tag optimization
Google Search Console, Bing Webmaster
Blog setup for Blogger and WordPress
Off-page SEO, blogger posting
Google Analytics and Google Tag Manager
Search for words
SEO tools and SEO reports
Marketing and content publishing
List of local businesses in Google My Business and Bing Places for Business
E-mails to customers
Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns
Microsoft Advertising, including Yahoo Ads
Facebook Marketing – Organic Posts and Paid Marketing
Creation and promotion of a business page on Facebook and LinkedIn
Manage the Twitter handle
Posted on Quora, Medium, EzineArticle and wikiHow
Content Marketing Platforms
Video Marketing

Terms & Conditions
Enthusiasm and determination to make your mark on the world!
Digital marketing is the advertising, networking or localization of a brand, and the marketing of products and services online through technology. Essentially, digital marketing refers to all online activities such as websites, social media, and search engine optimization.

Digital technology will continue to change the face of marketing for many years to come. Those who are successful will need knowledge of consumers and how today’s digital marketing and analytics are at the heart of today’s marketing. Aspiring marketers need to understand the digital consumer and how to apply digital business tools, as well as the latest frameworks for planning, implementing and evaluating digital marketing business.

Simply put, digital marketing is marketing done through devices connected to the Internet. Email marketing, content marketing, social media marketing, and many other aspects of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying the relationships between people online, creating content for online consumption, and mastering digital media. The more comfortable you feel with marketing in the digital space, the more readership, audience, and sales will likely grow.

SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and the ranking of the web page on search engines like Google and Bing.

This Uplatz Digital Marketing and SEO course will prepare you for a successful career with a holistic view of digital marketing and a strong emphasis on applying theory to practice, in areas such as online advertising, social media , content marketing, analytics, consumer psychology and digital. The advertisement. It is designed for students interested in fields such as marketing, media, management, and social sciences, as well as professionals working in marketing in the public, private and voluntary sectors seeking specialist knowledge and expertise. career development.

Including an understanding of digital marketing strategies, dynamics and platforms, you will use the knowledge and skills developed in the course and apply them to a variety of realistic and practice-based learning that will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this digital marketing course covers social media marketing, video ads, content marketing, blogging, and more.

Digital Marketing & SEO – Course Syllabus

  • What is Digital Marketing
  • Digital Marketing Scope
  • Digital Marketing Terminology
  • What is Google Update
  • List of key Google Updates
  • Social Media Marketing introduction
  • Various types of websites
  • What to see in a website
  • Basic webpage designing
  • Creation of a website
  • Website core structure
  • What is SEO (Search Engine Optimization)
  • Why businesses need SEO
  • Components of SEO
  • On-page SEO
  • On-page on-site SEO factors
  • Google Search Console
  • Yahoo & Bing Webmaster tools
  • Title tags, Meta tags, Header tags optimization
  • Blog setup for Blogger and WordPress
  • Blogger-posting
  • Off-page-SEO
  • WordPress website creation
  • Google Analytics introduction
  • Google Analytics Goal report
  • Google Tag Manager and eCommerce
  • Google-analytics-Vs-GA4
  • htaccess File
  • SEO Tools introduction
  • Keywords Research
  • Off-page optimization introduction
  • Article Guest Posts
  • Off-page Activities
  • Technical-SEO
  • Local Business Listing introduction
  • Google and Bing local listing
  • SEO reporting
  • Client emails
  • Google Ads – introduction, search ads, display ads, shopping ads
  • YouTube ads, app promotion, smart campaigns, tips & tricks
  • Yahoo Ads
  • Social Media Marketing
  • Facebook – introduction, groups, company page, widget, Facebook ads and paid campaigns
  • LinkedIn – introduction, account creation, company page creation
  • Twitter marketing
  • Why Content Marketing
  • Quora
  • Medium
  • EzineArticle
  • wikiHow and other platforms
  • Video promotion
  • Canva
  • Email Marketing
  • Mail250 Guide
  • Mailchimp account & complete guide
  • Zoho campaigns
  • Sendinblue intro and guide
  • Inbound Marketing
  • Hubspot Form – Email, Chat, chat installation
  • Facebook Marketplace
  • YouTube optimization – channel & videos optimization
  • Figma collaborative design tool guide

Who this course is for:

  • Digital Marketing Executives
  • SEO Specialists & Analysts
  • Digital Marketing Managers
  • Digital Marketing Paid Media Executives
  • Newbies and beginners aspiring for a career in Digital Marketing
  • Anyone who wants to become a Marketing Specialist
  • Social Media Marketing Executives
  • Ads Campaign Managers
  • Entrepreneurs and self-employed individuals who wish to do online marketing for their own business
  • Digital Marketing Specialists, eCommerce
  • SEO Consultants & Strategists
  • Content Marketers
  • Advertising Managers
  • Marketing Analysts & Consultants
  • Marketing Assistants
  • Head of Digital Marketing and Automation
  • Account Managers Digital Marketing
  • Brand Specialists
  • Email Marketing Specialists
  • Content Managers
  • Technical & Content SEO Specialists


Digital Marketing & SEO Training (beginner to advanced) 2021 – Free Download

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